Why Invoito exists
Most invoicing software is built for accountants: charts, ledgers, reports on top of reports. Most people who need to send an invoice aren't accountants - they're plumbers, electricians, builders, decorators, cleaners, photographers and consultants who just did a job and need to get paid for it. Invoito is built for that second group, from the ground up.
The test we hold every feature to is simple: does this help someone create and send a professional invoice faster, or does it just add complexity because "real" accounting software has it? If it's the second one, it doesn't go in.